El mexicano detrás de los Cheetos Flamin' Hot

<p style="text-align: justify;"><strong>Noticias Canal 10.-&nbsp;</strong>Uno de los productos m&aacute;s populares en cuanto a frituras son los <strong>Cheetos Flamin&#39; Hot</strong>. Gracias a su sabor picante, que ha provocado que otros productos fritos tambi&eacute;n utilicen la versi&oacute;n Flamin&#39;, por ejemplo: los Doritos y los Crujitos.La facinante&nbsp;historia detr&aacute;s de estas populares botanas, que son propiedad de la empresa Frito-Lay, subsidiaria de PepsiCo, es sorprendente: <strong>Richard Monta&ntilde;ez</strong>, un mexicano que trabajaba como conserje en la compa&ntilde;&iacute;a, <strong>los invent&oacute; tras ver como preparaban un elote.&nbsp;</strong></p> <p style="text-align: justify;">Monta&ntilde;ez naci&oacute; en California, hijo de mexicanos,&nbsp;y trabaj&oacute; desde peque&ntilde;o: primero junto a sus padres en la recolecci&oacute;n de uva en Ontario, y luego, en 1976, como conserje en la planta de producci&oacute;n de Frito-Lay ubicada en Rancho Cucamonga.&nbsp;</p> <p style="text-align: justify;">&nbsp;</p> <blockquote class="instagram-media" data-instgrm-captioned="" data-instgrm-permalink="https://www.instagram.com/p/BzKX8KUhS0M/?utm_source=ig_embed&amp;utm_campaign=loading" data-instgrm-version="12" style=" background:#FFF; 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border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;">&nbsp;</div> <div style=" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)">&nbsp;</div> </div> <div style="margin-left: auto;"> <div style=" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);">&nbsp;</div> <div style=" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);">&nbsp;</div> <div style=" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);">&nbsp;</div> </div> </div> <p style=" margin:8px 0 0 0; padding:0 4px;"><a href="https://www.instagram.com/p/BzKX8KUhS0M/?utm_source=ig_embed&amp;utm_campaign=loading" style=" color:#000; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none; word-wrap:break-word;" target="_blank">I can still mop the floor. RPM</a></p> <p style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;">Una publicaci&oacute;n compartida por <a href="https://www.instagram.com/hotcheetosrpm/?utm_source=ig_embed&amp;utm_campaign=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px;" target="_blank"> Richard Montanez</a> (@hotcheetosrpm) el <time datetime="2019-06-26T05:58:57+00:00" style=" font-family:Arial,sans-serif; font-size:14px; line-height:17px;">25 de Jun de 2019 a las 10:58 PDT</time></p> </div> </blockquote> <script async src="//www.instagram.com/embed.js"></script> <p style="text-align: justify;">&nbsp;</p> <p style="text-align: justify;"><strong>Un d&iacute;a, durante su jornada de trabajo en la f&aacute;brica, Richard encontr&oacute; varios Cheetos sin la cobertura naranja, pero en lugar de tirarlos decidi&oacute; experimentar con ellos, pues, tras ver el modo de preparaci&oacute;n de un elote (mantequilla, queso, lim&oacute;n y, lo m&aacute;s importante, chile), ten&iacute;a la idea de que el producto podr&iacute;a saber mejor con un toque picante.&nbsp;</strong></p> <p style="text-align: justify;">Richard consigui&oacute; su cometido: unos Cheetos con chile. Los primeros en probar su invento fueron sus compa&ntilde;eros de trabajo, quienes quedaron encantados con la creaci&oacute;n. Luego, animado por la respuesta de sus colegas, decidi&oacute; dar el paso que le cambi&oacute; la vida: se reuni&oacute; con el presidente de la empresa, Roger Enrico, para mostrarle sus frituras picantes.</p> <p style="text-align: justify;"><strong>&nbsp;El empresario qued&oacute; sorprendido con la nueva versi&oacute;n de su producto, por lo que &eacute;ste no tard&oacute; en comercializarse con el nombre de Cheetos Flamin&#39; Hot. Adem&aacute;s, Richard dej&oacute; su puesto como personal de limpieza y escal&oacute; hasta convertirse en&nbsp;vicepresidente de Ventas multiculturales y promociones comunitarias&nbsp;de Frito-Lay.&nbsp;</strong></p> <p style="text-align: justify;">&nbsp;</p> <blockquote class="instagram-media" data-instgrm-captioned="" data-instgrm-permalink="https://www.instagram.com/p/ByatrbYBclc/?utm_source=ig_embed&amp;utm_campaign=loading" data-instgrm-version="12" style=" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);"> <div style="padding:16px;"> <div style=" display: flex; flex-direction: row; align-items: center;"> <div style="background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;">&nbsp;</div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center;"> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;">&nbsp;</div> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;">&nbsp;</div> </div> </div> <div style="padding: 19% 0;">&nbsp;</div> <div style="display:block; height:50px; margin:0 auto 12px; width:50px;"><a href="https://www.instagram.com/p/ByatrbYBclc/?utm_source=ig_embed&amp;utm_campaign=loading" style=" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;" target="_blank"><svg height="50px" version="1.1" viewbox="0 0 60 60" width="50px" xmlns="https://www.w3.org/2000/svg" xmlns:xlink="https://www.w3.org/1999/xlink"><g fill="none" fill-rule="evenodd" stroke="none" stroke-width="1"><g fill="#000000" transform="translate(-511.000000, -20.000000)"><g><path d="M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631"></path></g></g></g></svg></a></div> <div style="padding-top: 8px;"> <div style=" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;"><a href="https://www.instagram.com/p/ByatrbYBclc/?utm_source=ig_embed&amp;utm_campaign=loading" style=" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;" target="_blank">Ver esta publicaci&oacute;n en Instagram</a></div> </div> <div style="padding: 12.5% 0;">&nbsp;</div> <div style="display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;"> <div> <div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);">&nbsp;</div> <div style="background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;">&nbsp;</div> <div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);">&nbsp;</div> </div> <div style="margin-left: 8px;"> <div style=" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;">&nbsp;</div> <div style=" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)">&nbsp;</div> </div> <div style="margin-left: auto;"> <div style=" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);">&nbsp;</div> <div style=" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);">&nbsp;</div> <div style=" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);">&nbsp;</div> </div> </div> <p style=" margin:8px 0 0 0; padding:0 4px;"><a href="https://www.instagram.com/p/ByatrbYBclc/?utm_source=ig_embed&amp;utm_campaign=loading" style=" color:#000; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none; word-wrap:break-word;" target="_blank">When I first started my climb these were my rides to work church and shopping. My 3 boys grew up on Kmart - Ross and Payless (thank God for these companies). At work i tried to park at the end and hide but my broken muffler gave me away every time. Was I embarrassed- yes but my hunger was greater than any fear or doubt. Today even my grandkids drive Imports. Why because early in life I paid the price. So the importance is not how you start but how you finish. Wealth building is an investment. RPM @steven.montanez</a></p> <p style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;">Una publicaci&oacute;n compartida por <a href="https://www.instagram.com/hotcheetosrpm/?utm_source=ig_embed&amp;utm_campaign=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px;" target="_blank"> Richard Montanez</a> (@hotcheetosrpm) el <time datetime="2019-06-07T17:45:21+00:00" style=" font-family:Arial,sans-serif; font-size:14px; line-height:17px;">7 de Jun de 2019 a las 10:45 PDT</time></p> </div> </blockquote> <script async src="//www.instagram.com/embed.js"></script> <p style="text-align: justify;">&nbsp;</p> <p style="text-align: justify;">Aunque esto no ha sido todo en la sorprendente vida del inventor mexicano que actualmente se dedica a dar conferencias, pues ahora la productora cinematogr&aacute;fica Fox Searchlight est&aacute; desarrollando una pel&iacute;cula sobre la vida que llevar&aacute; por t&iacute;tulo Flamin&#39; Hot.</p> <p style="text-align: justify;">&nbsp;</p> <p style="text-align: justify;"><strong>Fuente: Milenio</strong></p>